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Saurabh Bhanage's avatar

Beautifully explained! Honestly, I was surprised to see Amul as the title sponsor but didn’t dig into it. Thank you for putting it down so neatly. If possible, would be good to see a follow-up article regarding the financial implications of this on their business - maybe a year down the line!

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Suraj Saste's avatar

Thanks for the kind words, yes that's a good idea :)

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Raj's avatar

Decoding the Amul marketing strategy is really challenging. For decades, Amul has dominated the market with its creative marketing strategy and strategic planning. Kudos to you, Suraj, for uncovering such hidden strategic value.

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